Wine consumption in Switzerland saw a notable decline in 2024, falling by nearly 8% compared to the previous year, according to the Federal Office for Agriculture (FOAG). Swiss-produced
wines were hit particularly hard, raising concerns among authorities about a troubling downward trend.
In total, 218.4 million litres of wine were consumed in Switzerland in 2023, representing a drop of 18.6 million litres or 7.9%. The trend mirrors similar developments across the European Union and neighbouring countries, where both red and white wines have seen reduced demand.
Consumption of Swiss wines alone fell to 77.4 million litres—16% or 14.7 million litres less than in the previous year. As a result, domestic wines’ market share decreased to 35.5% in 2024.
The FOAG attributes this decline partly to one of the weakest grape harvests in Switzerland over the past 50 years, driven largely by poor weather conditions. Consequently, wine stocks have only slightly diminished, and supply remains both adequate and diverse, the agency reported. Photo by Zeynel Cebeci, Wikimedia commons.